23B Pollen Street, Cnr Crummer Road
Grey Lynn, Auckland, 1021
09 306 4140





We had the opportunity to continue our branded packaging design relationship with the awesome company, Tasty Pot. There request was very exciting; create a packaging design that stood out from the normal range of soup and meal products. Having designed the original lines of products; we ‘warmed’ to the idea of taking the brief to the next level of visual and tactile aesthetic with the summer range of flavours.


We began the design journey working through summer typography creation and design efforts. We wanted to create a fun, lively and passionate look to the typography. We wanted all the smiles and laughter to come off of the pot design. We worked through graphics creation and ideation; whilst keeping in mind the aesthetics of the entire brand.


We created the label that brought the summer flavours to life and allowed them to pop off the shelf and into the grocery cart. A major distinction in the package was the bold step to go with a bright yellow lid; so that the summer flavours pop! The client was super happy and more importantly, the customers sales have supported integrating the Mexican flavour into the main product line for Tasty Pot.



 TastyPotCo Summer 03 compressor3
TastyPotCo Summer 02 compressor