23B Pollen Street, Cnr Crummer Road
Grey Lynn, Auckland, 1021
09 306 4140




The brief from Nando's was to create an advertising campaign that brought an eccentric sense of humour to their customers; and re-enforced their point of difference...their products are flame grilled. The campaign was going to be driven by immersive content web experience and benefit from an 8-week media plan.


We created the "Name Your Flame" advertising campaign; rooted in the comedic re-discovery of a TV dating-game. We were inspired by the cheesy and cheeky romantic gameshows of the 1970s and set the show in that era. Additionally, we built a game show set and designed a highly-engagning web experience - housing all four episodes of content.


The media plan included a complete social media content plan; and an option to extend into the TVNZ Demand market and outdoor. The goals of the campaign were to inaugurate a Facebook audience, open the doors to customer interactivity and begin the brand narrative driven by highly-stylised design & commercial content.


The “Name Your Flame” advertising campaign was a success across every media channel engaged; including Facebook, Youtube, Digital Advertising, TVNZ on Demand, Outdoor and In-Restaurant. The digital advertising campaign resulted in more than 180,000 video views and increased brand engagement by 58% across all social media channels.




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