23B Pollen Street, Cnr Crummer Road
Grey Lynn, Auckland, 1021
09 306 4140




The brief was to lift the renowned Line 7 brand from obscurity; and into the digital age with a new web experience. Although known for a singular sub-brand; the parent company wanted to bring their entire brand family to the world; and share their myriad collection of products; market versatility and product engineering expertise.


The gravity bureau™ team had the opportunity to dive deeply into the brand and heritage history behind the Line 7 brand. We explored the untold stories of the brand and the product development history. We discovered a connection between quality, field-testing and an unspoken brand pedigree that needed to be brought to life.


We created an elegant, modern web experience to give all the brands of Line 7 a platform of exposure and engagement. The design was born from a spirit of technical aesthetic, much like the Line 7 product collection. The web experience functions with precision and efficiency; our primary objective was to deliver a swift, rich user experience; and bring Line 7 into the digital age.




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